Event management is one profession that is in great demand now. In general people tend to think that wedding planning or event planning is easy money. All it takes is to get a client, google out all their requirements, put it together, make some quick profit and that’s it.
Well event management is not just that. If event managers had to do only that then no one would need them at all. Of course, there are clients with time constraints or physical constraints who require an event manager to put things together no matter how simple the task is or how much ever they are charged for it.
The real challenge in event management is getting to balance between the budget and the client’s requirement.
For these two elements are always poles apart in almost every event and it takes a lot of tact and practical knowledge to work out means to give the best within the specified amount. Every client has a budget. And expects the world of services out of it. As event managers, it is our duty to make them feel that the best is being provided to them within their means.
In event management one has no right to question or pass judgement on the budget of the client. Every client has a constraint. Instead it will help to make them understand the assorted options they can go far and replace the more expensive options. This can happen only if the event planner is well versed in the market scenario of what is available where and the pricing.
The challenge lies in making available the best within a budget. This requires fresh and innovative thinking on the part of the wedding planner. Providing elegant and beautiful options is that which makes the job of an event manager an art.
If one kind of decor is expensive then the event planner has to look at using different flowers or drapes and bring in the lighting to give a great effect.
Likewise, if vegetables are seasonal then the menu options should have suitable dishes to make the menu interesting and tasty to the guest.
Likewise, in every aspect of event planning modifications can be made to bring our brilliant creations. All it requires is the passion and sincerity on the part of the event planner to make the event special and exclusive.
There is no fun in being given a big budget and getting things done in that. The real test in event management lies in doing a great job within a limited budget.