EVENT MANAGEMENT – A Creative Art

Event management is one profession that is in great demand now. In general people tend to think that wedding planning or event planning is easy money.  All it takes is to get a client, google out all their requirements, put it together, make some quick profit and that’s it.

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Well event management is not just that. If event managers had to do only that then no one would need them at all. Of course, there are clients with time constraints or physical constraints who require an event manager to put things together no matter how simple the task is or how much ever they are charged for it.

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The real challenge in event management is getting to balance between the budget and the client’s requirement.

For these two elements are always poles apart in almost every event and it takes a lot of tact and practical knowledge to work out means to give the best within the specified amount. Every client has a budget. And expects the world of services out of it. As event managers, it is our duty to make them feel that the best is being provided to them within their means.

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In event management one has no right to question or pass judgement on the budget of the client. Every client has a constraint. Instead it will help to make them understand the assorted options they can go far and replace the more expensive options. This can happen only if the event planner is well versed in the market scenario of what is available where and the pricing.

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The challenge lies in making available the best within a budget. This requires fresh and innovative thinking on the part of the wedding planner. Providing elegant and beautiful options is that which makes the job of an event manager an art.

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If one kind of decor is expensive then the event planner has to look at using different flowers or drapes and bring in the lighting to give a great effect.

 

Likewise, if vegetables are seasonal then the menu options should have suitable dishes to make the menu interesting and tasty to the guest.

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Likewise, in every aspect of event planning modifications can be made to bring our brilliant creations. All it requires is the passion and sincerity on the part of the event planner to make the event special and exclusive.

There is no fun in being given a big budget and getting things done in that. The real test in event management  lies in doing a great job within a limited budget.

 

 

NALANGU

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Event Management, fun as it may seem from the outside involves  a lot of preparation in terms of understanding the various traditions of the different religions and communities spread across India. Event planning as the term denotes is simply making available all the things required for the conduct of a function well before time and in the required manner.

The term ‘Nalangu’ is used in different connotations during weddings across various communities in the South of India. As wedding event managers it is important for us to have a good understanding of the various rituals and traditions followed by each community to be able to make the necessary arrangements.

In some communities the term  ‘Nalangu’ refers to the ceremony that is held on the evening prior to the actual wedding. Here the bride is bedecked and seated and all the Sumangalis in the family apply sandal paste to her face, hands and legs. Kumkum is then applied on the forehead. Rose water and flowers are then sprinkled over her head as a form of blessing. Aarathi is then performed to end the ritual.

This is considered by some as a cleansing as well as a beautification ceremony of the bride. Whatever be the actual significance the presence of aromatic elements like sandal paste, flowers , rose water etc lends a harmonious and auspicious note as a precursor to the wedding.

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In Tamil Brahmin weddings ‘Nalangu’ refers to the fun filled game session that comes immediately after the wedding is over. It is looked forward to as an opportunity for both families to interact in a relaxed manner sharing a sense of bonhomie and camaraderie after the hectic wedding preparations. A lot of music and cheer fills the air with both parties taking sides in supporting the bride and groom in the course of the small games that are conducted.

A few decades ago this ritual was mostly skipped as most felt it was unnecessary and not suitable to current day scenario. But in recent times the young couples evince great interest in the conduct of this wedding ritual. As event managers we are often asked to bring in innovative games to make it a participative ritual.

The bride and groom are seated opposite each other on a mat on the floor and the session starts with a small ‘make – up’ session where the couple have to apply sandal paste, kumkum, powder and other beautifying elements on each other. This is followed by rolling of the coconut across the floor to each other which is followed by a tug – of – war contest to see who is stronger of the two in retrieving the coconut, exchange of rice & dal, and breaking of the appalams to the accompaniment of loud cheers and shouts.

In some sects this tradition is  a part of the wedding function and is therefore not taken out as a separate event.

These games were of significance in olden days where at times the bride and groom were not given an opportunity to meet each other before the wedding.  Such games helped them tide over their inhibitions and facilitated physical proximity. It is also said that when child marriages were the order of the day in yester years such games were conducted to entertain the child bride & groom. Now it is more of a fun filled entertainment session.